Freshpet: Positioning a Brand with Competing Psychological and Anthropological Lenses
How could a pet food brand reposition itself based on psychology and anthropology?
Marketing
AI in Disguise—The Taboola GenAI Ad Maker
Can consumers tell the difference between human and AI-generated advertisements, and does this perception affect the efficacy of the ad?
Marketing Sustainability at General Motors
What are General Motors’ next strategic steps to increase EV adoption and move toward a net-zero 2050?
Sustainable Luxury
Allbirds: Can the Sustainable Shoe Company Reinvigorate the Brand?
How can Allbirds turn around its lackluster market performance by sharpening its position within the sustainable apparel industry?
Vintage Consumption
Defining Sustainable Marketing and Related Concepts
Using Market Research to Assess Willingness to Pay for Pricing Decisions
What factors should be considered in determining appropriate pricing for a new product and how can they be measured?
Layla's Delicacies: Scaling Up a Small Business with Insights from Marketing Research
How can a small specialty foods company overcome stalled growth using market insights to build a sustainable, scalable enterprise?
FlexIt (A and B)
How should fitness start-up FlexIt respond to the challenges of COVID-19 on the industry?