How should Tony’s Chocolonely adapt its marketing strategy in the United States to drive mainstream growth and ethical influence, given industry headwinds and the tension between mission-led storytelling and product-led appeal?
Marketing Division
How can businesses create long-term economic value while authentically integrating sustainability into their core strategies and how can one distinguish genuine sustainability from greenwashing?
How should Samarth Kulkarni, CEO of CRISPR Therapeutics, guide the company at a time when its path-breaking gene-editing treatment for two rare diseases struggles commercially?
Strategically, should Amazon’s Ring platform maintain, expand or scale back its contentious partnership with law enforcement given increasing public scrutiny around privacy concerns and ethics?
What does fairness mean in algorithmic decision-making and how should companies balance legal compliance, ethical responsibility and business performance when addressing possible biases in AI-driven systems?
How could 23andMe balance the utility of its DNA database with the privacy expectations of its customers and ethical considerations of health regulators?
What responsibility does Meta have to address the veracity and quality of content on their platforms and what mechanisms could Meta implement to manage misinformation across their social media platforms?
Does TikTok have an obligation to address growing concerns of the potential harmful effects of platform engagement by young users? How should TikTok evaluate the impact of any future changes on the company’s short- and long-term profitability?
What strategy should Al Moutmir, a Moroccan outreach initiative in the field of scientific and sustainable agriculture, implement to expand their reach to famers in Morocco and beyond, while simultaneously reducing their financial reliance on their primary sponsor, OCP?
How can Kearney, a global strategy consulting firm, use their proprietary BinaryCore model, to ensure long-term survival and growth for their clients as industries transform and adopt artificial intelligence in an accelerated way?