Freshpet: Positioning a Brand with Competing Psychological and Anthropological Lenses
How could a pet food brand reposition itself based on psychology and anthropology?
How could a pet food brand reposition itself based on psychology and anthropology?
Can consumers tell the difference between human and AI-generated advertisements, and does this perception affect the efficacy of the ad?
What are General Motors’ next strategic steps to increase EV adoption and move toward a net-zero 2050?
How can Allbirds turn around its lackluster market performance by sharpening its position within the sustainable apparel industry?
What is the strategic future of Google with the emergence of artificial intelligence?
What factors should be considered in determining appropriate pricing for a new product and how can they be measured?
How can a small specialty foods company overcome stalled growth using market insights to build a sustainable, scalable enterprise?