Marketing

What are the steps to developing a high quality product survey in advance of launching a new product?

What model should the owner of a New York restaurant use to assess the value of its coupon promotion program?

How can the Society of Automotive Engineers International (SAE International) help to close the skills gap for recent engineering students interested in working in the autonomous vehicle industry?

What strategies would prove most effective for Myanmar's foreign telecom providers during the evolution and adoption of mobile financial services?

After a period of rapid growth, what would be the best strategy for Health Equity International to achieve its mission of ensuring healthcare access to the people of southern Haiti?

Can Impossible Foods change the way meat is produced on a large enough scale to make a serious inroad in the battle against climate change?

What strategic direction should LEDVANCE take to optimize the opportunities presented by the proliferation of Smart Home products and the prospect of integrating its lighting products to the Internet of Things?

Can Kylie Cosmetics move beyond its famous founder to achieve long-term success?

What are the opportunities and challenges of collecting consumer insights in developing countries—and how can the challenges be overcome?

What qualitative and quantitative research will be most valuable as Chilean nutritional supplement company All Nutrition/Nutraline seeks to deepen its understanding of its customer base in order to form market segments?