A lab technician creates innovative software that streamlines logistics at medical research labs, but how should he and his new business partners price the service and win clients?
The Case Centre
Can a new product help an electronics company inspire passion from consumers?
After a leading Dutch supermarket chain drastically cuts prices to counter a loss in market share, will the strategy help regain customers or prove destructive to its long-term position in the market?
In 1975 John DeLorean was ready to launch a company to produce an innovative new sports car. DeLorean Motor Company faced all of the challenges of starting an automotive enterprise, and DeLorean quickly found that one's dreams might become nightmares.
How should a mid-level retail executive motivate the research team to engage in an important project--and then secure buy-in for his proposal from top management?
How should an African entrepreneur plan for his tech startup's launch and expansion?
Hugh Hefner launched a new magazine for men in the 1950s, creating a hugely successful multimedia enterprise and making himself into a celebrity and mogul.
What compensation scheme would allow Pearson and Daye to reward their valued employees without losing sight of their initial goals? And how much would the five original partners consider diluting their holdings?
How can project managers at Footprint Inc. resolve conflicts to successfully launch the GreenGauge product for a major client?
Is there a better way to value a branded business?