This case is reserved for use by Columbia Business School Faculty only.
How should an African entrepreneur plan for his tech startup's launch and expansion?
How should an African entrepreneur plan for his tech startup's launch and expansion?
An entrepreneur was eager to launch BusyInternet,a startup providing cybercaf�s, office space, business service centers, restaurants, and bars in Ghana. Case A of this two-part case presents the business plan for the company and asks students to consider: To whom should the entrepreneur turn to raise the capital? Should he focus on those investors motivated by social as well as financial returns? Should he approach traditional private equity funds, or should he try to raise money from local funds based in Africa? In case B, students are asked to consider whether BusyInternet, after a very successful launch, should focus on expanding within Ghana or open offices in other African countries.
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