Is there a better way to value a branded business?
Is there a better way to value a branded business?
THE BRITE CONFERENCE CASE SERIES
For investment bankers, consultants, and entrepreneurs, valuing branded businesses as accurately as possible is of critical importance. This case introduces a new approach to valuing branded businesses, one that incorporates public perception of brand characteristics. This case reviews traditional methods of valuation and walks students through the new approach, using Hewlett-Packard as an example.