Native Advertising: Innovation or Trendy Trap?
What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?
Marketing Division
Contently: Evolution of a Media Start-Up
What path will lead media start-up Contently to continued success?
Bloomberg LP — More Than the Box?
Was the supremacy of the once undisputed leader in the financial information industry being challenged in 2013 by new, less expensive ways of communicating with the investment community?
SodaStream: Transforming a 100-Year-Old Company Into a "Stylish Rebel"
How did CEO Daniel Birnbaum and his management team unlock the profitable growth potential that had eluded the company during its first 100 years?
Virgin America: Spinning Customer Satisfaction into Gold
Can Virgin America, an airline with stellar marks in customer satisfaction, achieve solid profitability without compromising its "hip, forward-looking approach" to airline travel?
A Lead User Template: Unlocking the Value of PWD
How might people with disabilities (PWD) inspire leading edge market research?
The Arden Company (Spanish Translation)
As a company that manufactures and sells a commodity product loses market share to a smaller competitor, what market strategy should it develop?
Hausser Food Products Company (Spanish Translation)
How can a regional sales manager earn the support of her direct reports and motivate them to improve sales?
Bowen Industries
What kinds of data should a sales manager seek and how should this data be analyzed to best track the progress of his sales force?
The Pharmaceutical Industry Interactions with Physicians: The Cost, the Ethics, and the Patient Welfare
Will new healthcare legislation help to curtail drug price increases and resolve concerns over pharmaceutical marketing ethics?