What approaches are most effective for successfully creating new product innovations?
Marketing Division
How should companies measure ROI for paid search ads?
What are the risks and rewards of programmatic advertising for digital advertisers?
How should a private equity firm assess the investment potential for an Argentinian discount supermarket chain?
How do you estimate the level of sales a growth strategy will generate?
Can Casper wake up—and shake up—the mattress industry?
What makes a successful diversified conglomerate?
How should a Tunisian baked goods company be valued by a private equity team in the aftermath of the Arab Spring?
When does less equal more in new product development?
Do emerging markets present a viable growth opportunity for sanitary protection products manufactured by multinational CPG firms?