Launching Mobile Financial Services in Myanmar: The Case of Ooredoo
What mobile financial services should a global telecom provider offer to a customer base that is just gaining access to large scale cellphone use?
Marketing Division
SAP: Building a Leading Technology Brand (Case A) (Chinese Translation)
As a global B2B software company realizes confusing corporate branding is hurting its market position, how can it redefine its image and create a consistent marketing message with a strong brand promise?
Samsung's Next Frontier (Chinese Translation)
AfricInvest's Stake in Nouvelair (A and B)
Can Tunisian PE firm AfricInvest circumvent the malevolent actions of a corrupt ruling family?
Thrillist Media Group: Merging Content and E-Commerce
Can Thrillist Media Group successfully merge content and commerce with the purchase of JackThreads?
Apple vs. Samsung: The $2 Billion Case
How did conjoint analysis support Apple's $2 billion lawsuit against Samsung?
Starbucks in the New Millennium
Would Starbucks new initiatives—those launched during the new millennium—continue to fuel growth?
Generating Perceptual Maps from Social Media Data
How might marketing managers use data from social media to better understand consumers' perceptions about brands and products?
Using Social Media Data to Track the Effectiveness of a Communications Campaign
What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?
AB InBev: Dreaming Big
What strategic direction should global consumer products giant AB- InBev take to secure its leadership in the beer industry?