Was the supremacy of the once undisputed leader in the financial information industry being challenged in 2013 by new, less expensive ways of communicating with the investment community?
Was the supremacy of the once undisputed leader in the financial information industry being challenged in 2013 by new, less expensive ways of communicating with the investment community?
In late 2013, Bloomberg LP, the financial information powerhouse, was challenged by a competing messaging service owned by a consortium of banks, many of whom were Bloomberg's customers. This development came when growth was slowing and news was emerging that Bloomberg's business practices may have compromised the privacy of its customers. Did these events serve to open fissures in the company's ability to maintain industry dominance? This case asks students to consider Bloomberg's business model and the industry's competitive landscape to assess the company's market position.
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