Hausser Food Products Company (Spanish Translation)

Brenda Cooper, a new regional sales manager for Hausser Food Products, is stumped after a year on the job. In charge of selling infant foods to customers in the Southwest, Cooper realizes that she's fighting against demographic trends such as declining birth rates, as well as a movement to produce homemade baby food. In this case students examine Hausser's organizational structure, its incentive system, and sales plan to consider how Brenda might earn the support she needs El caso Hausser Food Products Company se centra en la problemetica de la motivacion y el comportamiento de la fuerza de ventas. La complicada situacion que enfrenta Brenda Cooper, una gerente regional de ventas para Hausser y la protagonista de este caso, requiere del apoyo de las personas a su cargo y, particularmente, de los jefes de ventas de distrito. Sin embargo, ellos parecen reticentes a proporcionarle ayuda. Como puede Brenda obtener la ayuda que necesita para hacer frente a los desafios que se le presentan?