What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?
Marketing Division
What strategic direction should global consumer products giant AB- InBev take to secure its leadership in the beer industry?
What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?
What path will lead media start-up Contently to continued success?
Was the supremacy of the once undisputed leader in the financial information industry being challenged in 2013 by new, less expensive ways of communicating with the investment community?
How did CEO Daniel Birnbaum and his management team unlock the profitable growth potential that had eluded the company during its first 100 years?
Can Virgin America, an airline with stellar marks in customer satisfaction, achieve solid profitability without compromising its "hip, forward-looking approach" to airline travel?
How might people with disabilities (PWD) inspire leading edge market research?
As a company that manufactures and sells a commodity product loses market share to a smaller competitor, what market strategy should it develop?
How can a regional sales manager earn the support of her direct reports and motivate them to improve sales?