Bugaboo International has experienced tremendous growth selling strollers to an upscale market. How will it maintain this growth and its unique approach to product design?
The Case Centre
Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model?
How can a regional sales manager earn the support of her direct reports and motivate them to improve sales?
How might a professor spur sales of his self-published marketing textbook?
How can a leader learn from the perceptions of others?
How can an innovative audio company repair its reputation with high-end dealers?
After a rapid increase in the price of molybdenum, should the world's biggest direct producer of the metal invest in expanding mining capacity?
As the price of copper reaches a historic high, should one of the world's leading copper producers invest in opening a new high-cost US mine?
What are the incentives, costs, and risks of adopting guidelines for corporate social responsibility?
DaimlerChrysler Merger: What untried strategies and policies might have better supported an ultimately unsuccessful merger between two large automakers?