What marketing strategies did a low fare European airline adopt to maintain profitability?
Harvard Business Impact
Would the sale of Sears's credit business to Citigroup help to rejuvenate its languishing core retail business?
How should the retail chain allocate resources among its many businesses?
How can the principals of investing be applied to create a smart approach to business networking?
What advertising strategy would motivate potential parents to adopt a foster child—a step that would undoubtedly have an impact on the rest of their lives?
What cultural clues is the new Director of Marketing at an established consulting firm ignoring?
What terms should Vetinsurance negotiate with the VC firm about to offer funding?
As the venture capital arm of a US business school considers four investment ideas, which one represents the best entrepreneurial opportunity?
Would Federated Department Stores' 2004 decision not to acquire Marshall Field's, but to instead push to make Macy's a nationwide brand, prove to be the right way to go?
How can one measure the value of a stock option on the S&P 500 Index and the associated risk of making the investment?