How should a medical equipment provider optimally mange its internet advertising campaign?
How should a medical equipment provider optimally mange its internet advertising campaign?
EveryDay Medical, a provider of home and durable medical equipment and supplies, uses Internet advertising to attract potential customer flow to their website. With many thousands of potential keywords to bid on and a tight budget for online advertising, EDM turned to Jeremy Gerstle to help them develop a quantitative tool to optimally manage their internet advertising campaign.
About the Author(s)
