How might the world's largest furniture retailer expand its US brand relevance and market share without crimping its core strengths?
Marketing Division
How might the largest US retailer reinvigorate consumer demand of compact florescent light bulbs?
How should businesses use ideation and commercialization to achieve innovation-driven growth?
After two years of financial success and media recognition, how should a high-tech startup penetrate new markets?
What does consumer psychology tell lenders about the risks of an infamous type of subprime mortgage?
When two Scrabble-loving brothers in India create a Facebook phenomenon that pits them against the toy giant Hasbro, can anyone win?
What strategy would revive a decade-old brand's early success?
How should a new word-of-mouth marketing community compete with the likes of Facebook and Twitter?
How should a start-up structure a survey that will result in meaningful data from a conjoint analysis?
Should Vinataxi, a radio taxi service in Ho Chi Minh City, reshape its marketing strategy after a surge of new competition?