After a Korean automaker experiences a US sales decline amid a reputation for poor quality, how can it overcome its early missteps?
Marketing Division
As a company that manufactures and sells a commodity product loses market share to a smaller competitor, what market strategy should it develop?
After 15 years of selling Christmas trees through a large retailer, how much additional profit could the Glaubinger Tree Farm capture by switching to a direct-to-consumer model?
As a local video store struggles with competition from Netflix and video-on-demand, how can a conjoint analysis help the owners to determine which plan will ensure the store remains competitive?
A start-up social venture provides emergency medical care in Mumbai, but how can it raise its profile among those who need it most?
How should a foundation market its water purification initiative in rural India?
Can a new product help an electronics company inspire passion from consumers?
A lab technician creates innovative software that streamlines logistics at medical research labs, but how should he and his new business partners price the service and win clients?
Did the jury make the right call by awarding over $300 million to adidas in a trademark infringement lawsuit based on?
Is there a better way to value a branded business?