Reinventing the Sales Process Map: Asana Restructures to Maximize Revenues
How should workplace productivity software company Asana redesign its sales structure to create an organization capable of capturing the brand's full worldwide value?
Marketing Division
Building the Bloomberg Brand for Human Resources: Enhancing the Engineering Internship Program
How can Bloomberg acquire the insights to attract even more talented technical summer interns who then ultimately accept an offer of fulltime employment?
Closing the Sale: How Can Hair Club Grow Its Business?
What changes should hair-loss solutions company Hair Club implement to its sales process to increase its conversion rate from consultations and increase the likelihood of customers recommending Hair Club to their friends and family?
Go Forth and Multiply: Unlocking Successful Innovation
How can the multiplication template unlock successful innovation strategies?
A Lead User Template: Unlocking the Value of PWD (Spanish Translation)
How might people with disabilities (PWD) inspire leading edge market research?
Anheuser-Busch InBev: Managing for Growth in a Mature Market
Will AB InBev's strategy and culture enable it to continue to grow revenues and profits in a mature global beer market?
Forecasting Adoption and Sales
How do you estimate the level of sales a growth strategy will generate?
How Much Are adidas's Three Stripes Worth? Adidas v. Payless and Its $300 Million Verdict (Spanish Translation)
Did the jury make the right call by awarding over $300 million to adidas in a trademark infringement lawsuit based on?
Amazon: Taking on India
Was Amazon on the road to cracking the e-commerce code in India despite the heated competition and operational challenges?
Creative Connections: How Companies Innovate by Crafting New Links Between Attributes
What approaches are most effective for successfully creating new product innovations?