How Much Are adidas's Three Stripes Worth? Adidas v. Payless and Its $300 Million Verdict (Spanish Translation)
Did the jury make the right call by awarding over $300 million to adidas in a trademark infringement lawsuit based on?
Marketing Division
Amazon: Taking on India
Was Amazon on the road to cracking the e-commerce code in India despite the heated competition and operational challenges?
Creative Connections: How Companies Innovate by Crafting New Links Between Attributes
What approaches are most effective for successfully creating new product innovations?
Measuring ROI on Sponsored Search Ads
How should companies measure ROI for paid search ads?
A Primer on Programmatic Advertising
What are the risks and rewards of programmatic advertising for digital advertisers?
Investing in Eki Discount (A and B)
How should a private equity firm assess the investment potential for an Argentinian discount supermarket chain?
Anticipating Demand and Forecasting Sales
How do you estimate the level of sales a growth strategy will generate?
Wake-Up Call for the Mattress Industry: Casper's Online Mattress Retail Strategy
Can Casper wake up—and shake up—the mattress industry?
Finding Coherence in Diversified Conglomerates: How Tata and 3M Pursue Strategic Growth
What makes a successful diversified conglomerate?
The Abraaj Group Investment in Moulin d'Or
How should a Tunisian baked goods company be valued by a private equity team in the aftermath of the Arab Spring?