Measuring ROI on Sponsored Search Ads
How should companies measure ROI for paid search ads?
Marketing Division
A Primer on Programmatic Advertising
What are the risks and rewards of programmatic advertising for digital advertisers?
Investing in Eki Discount (A and B)
How should a private equity firm assess the investment potential for an Argentinian discount supermarket chain?
Anticipating Demand and Forecasting Sales
How do you estimate the level of sales a growth strategy will generate?
Wake-Up Call for the Mattress Industry: Casper's Online Mattress Retail Strategy
Can Casper wake up—and shake up—the mattress industry?
Finding Coherence in Diversified Conglomerates: How Tata and 3M Pursue Strategic Growth
What makes a successful diversified conglomerate?
The Abraaj Group Investment in Moulin d'Or
How should a Tunisian baked goods company be valued by a private equity team in the aftermath of the Arab Spring?
Less Is More: How Industry Giants Like Apple and Philips Really Innovate
When does less equal more in new product development?
Research Note: Sanitary Protection Issues and Opportunities in Emerging Markets
Do emerging markets present a viable growth opportunity for sanitary protection products manufactured by multinational CPG firms?
Kate Spade New York: Will Expansion Deepen or Dilute the Brand?
What growth strategy will best support Kate Spade New York's carefully crafted brand identity?