The Arden Company (Spanish Translation)
As a company that manufactures and sells a commodity product loses market share to a smaller competitor, what market strategy should it develop?
Marketing
Hausser Food Products Company (Spanish Translation)
How can a regional sales manager earn the support of her direct reports and motivate them to improve sales?
Keep the Change: Bank of America's Savings Program
What is the net benefit of banks' "keep the change" programs for banks and for consumers--both from an economic and psychological perspective?
Bowen Industries
What kinds of data should a sales manager seek and how should this data be analyzed to best track the progress of his sales force?
The Pharmaceutical Industry Interactions with Physicians: The Cost, the Ethics, and the Patient Welfare
Will new healthcare legislation help to curtail drug price increases and resolve concerns over pharmaceutical marketing ethics?
GM Brands: Too much of a Good Thing?
How should GM revise its multiple brand strategy and refine its portfolio?
Deal or No Deal? Pricing Strategies for the Subprime Auto Buyer GM
Is it unethical to engage in pricing practices that push sales of automobiles to customers who may otherwise have difficulty affording them?
Airline Pricing on Shuttle Routes
Should discount pricing for an airline's youth shuttle passengers be resurrected in the wake of the 2008-2012 economic downturn?
Walmart: From China to India
With new FDI guidelines on the horizon, how much should Walmart invest in India and how aggressively should it expand operations there?