Thrillist Media Group: Merging Content and E-Commerce
Can Thrillist Media Group successfully merge content and commerce with the purchase of JackThreads?
Marketing
Apple vs. Samsung: The $2 Billion Case
How did conjoint analysis support Apple's $2 billion lawsuit against Samsung?
Starbucks in the New Millennium
Would Starbucks new initiatives—those launched during the new millennium—continue to fuel growth?
Generating Perceptual Maps from Social Media Data
How might marketing managers use data from social media to better understand consumers' perceptions about brands and products?
Using Social Media Data to Track the Effectiveness of a Communications Campaign
What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?
Native Advertising: Innovation or Trendy Trap?
What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?
Contently: Evolution of a Media Start-Up
What path will lead media start-up Contently to continued success?
SodaStream: Transforming a 100-Year-Old Company Into a "Stylish Rebel"
How did CEO Daniel Birnbaum and his management team unlock the profitable growth potential that had eluded the company during its first 100 years?
Virgin America: Spinning Customer Satisfaction into Gold
Can Virgin America, an airline with stellar marks in customer satisfaction, achieve solid profitability without compromising its "hip, forward-looking approach" to airline travel?
A Lead User Template: Unlocking the Value of PWD
How might people with disabilities (PWD) inspire leading edge market research?