Marketing

What are the opportunities and challenges of collecting consumer insights in developing countries—and how can the challenges be overcome?

What qualitative and quantitative research will be most valuable as Chilean nutritional supplement company All Nutrition/Nutraline seeks to deepen its understanding of its customer base in order to form market segments?

How can French media start up L'Opinion best support Liberal political policies while simultaneously achieving profitability?

How should workplace productivity software company Asana redesign its sales structure to create an organization capable of capturing the brand's full worldwide value?

What changes should hair-loss solutions company Hair Club implement to its sales process to increase its conversion rate from consultations and increase the likelihood of customers recommending Hair Club to their friends and family?

Should technology start up Evisort customize its AI-enhanced contract management software for large potential clients or continue to enhance its software offering to meet its growth strategy?

What cultural clues is the new Director of Marketing at an established consulting firm ignoring?

How can the multiplication template unlock successful innovation strategies?

How might people with disabilities (PWD) inspire leading edge market research?

Will AB InBev's strategy and culture enable it to continue to grow revenues and profits in a mature global beer market?