Forecasting Adoption and Sales
How do you estimate the level of sales a growth strategy will generate?
Marketing
How Much Are adidas's Three Stripes Worth? Adidas v. Payless and Its $300 Million Verdict (Spanish Translation)
Did the jury make the right call by awarding over $300 million to adidas in a trademark infringement lawsuit based on?
Meta's Role in Society
To what ethical standards should the social network website Facebook be held accountable—when it chooses which news stories to publish to users' News Feeds and when it conducts social science research?
Amazon: Taking on India
Was Amazon on the road to cracking the e-commerce code in India despite the heated competition and operational challenges?
Creative Connections: How Companies Innovate by Crafting New Links Between Attributes
What approaches are most effective for successfully creating new product innovations?
Measuring ROI on Sponsored Search Ads
How should companies measure ROI for paid search ads?
A Primer on Programmatic Advertising
What are the risks and rewards of programmatic advertising for digital advertisers?
Tinder: From Swiping Right to Scaling Up
How should Tinder address the challenges that it faces from incumbent online dating services and what strategies would enable it to mature into a differentiated social platform?
Accelerating and Optimizing a Pharmaceutical Company's Time to Market: The R-Pharm and QuintilesIMS Partnership
How can a partnership between a drug sponsor and a development partner improve the efficiency of bringing a product to market?
Anticipating Demand and Forecasting Sales
How do you estimate the level of sales a growth strategy will generate?