Amazon: Taking on India
Was Amazon on the road to cracking the e-commerce code in India despite the heated competition and operational challenges?
Marketing
Creative Connections: How Companies Innovate by Crafting New Links Between Attributes
What approaches are most effective for successfully creating new product innovations?
Measuring ROI on Sponsored Search Ads
How should companies measure ROI for paid search ads?
A Primer on Programmatic Advertising
What are the risks and rewards of programmatic advertising for digital advertisers?
Tinder: From Swiping Right to Scaling Up
How should Tinder address the challenges that it faces from incumbent online dating services and what strategies would enable it to mature into a differentiated social platform?
Accelerating and Optimizing a Pharmaceutical Company's Time to Market: The R-Pharm and QuintilesIMS Partnership
How can a partnership between a drug sponsor and a development partner improve the efficiency of bringing a product to market?
Anticipating Demand and Forecasting Sales
How do you estimate the level of sales a growth strategy will generate?
Wake-Up Call for the Mattress Industry: Casper's Online Mattress Retail Strategy
Can Casper wake up—and shake up—the mattress industry?
The Abraaj Group Investment in Moulin d'Or
How should a Tunisian baked goods company be valued by a private equity team in the aftermath of the Arab Spring?