Onyx Pharmaceuticals: HR-Driven Change
What performance management strategies did biotech firm Onxy Pharmaceuticals implement to fast track growth?
Healthcare
Tahoe Healthcare Systems
Has Tahoe Healthcare's CareTracker system effectively—and cost efficiently—reduced the readmission rate in its pilot program?
Intermountain Healthcare Case Study
What challenges will a healthcare system face as they plan to roll out a program to standardize processes, thereby cutting costs and improving care?
The Pharmaceutical Industry Interactions with Physicians: The Cost, the Ethics, and the Patient Welfare
Will new healthcare legislation help to curtail drug price increases and resolve concerns over pharmaceutical marketing ethics?
Emergency Department Congestion at Saintemarie University Hospital
How should the CEO of a major metropolitan hospital address congestion and prolonged wait times in the emergency department?
Benicar and Sankyo Pharma: Marketing Challenges of Launching Into a Crowded Pharmaceutical Market
How should a relatively small player in the US pharmaceutical market launch a drug in a crowded market dominated by pharmaceutical giants?
Viagra in China: A Prolonged Battle over Intellectual Property Rights
How should Pfizer contend with trademark litigation and counterfeits in the world's biggest market?
LifeSpring Hospitals
As this maternal health care company scales up, what marketing plan can it use to best reach its target population of low-income women in India?
Dial 1298 for Ambulance: Marketing EMS in Mumbai
A start-up social venture provides emergency medical care in Mumbai, but how can it raise its profile among those who need it most?
iLab Solutions, LLC
A lab technician creates innovative software that streamlines logistics at medical research labs, but how should he and his new business partners price the service and win clients?