Given humanity's innate resistance to change, why do some new products succeed while others don't?
Strategy
What is the foundation for making sound marketing decisions and increasing the odds of a product's success?
How do five executives negotiate which of three candidates to recommend for a high-profile position?
Bugaboo International has experienced tremendous growth selling strollers to an upscale market. How will it maintain this growth and its unique approach to product design?
Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model?
How might a professor spur sales of his self-published marketing textbook?
How can an innovative audio company repair its reputation with high-end dealers?
How has a supermarket chain's turnaround strategy affected its weighted average cost of capital (WACC)?
As the price of copper reaches a historic high, should one of the world's leading copper producers invest in opening a new high-cost US mine?
What are the incentives, costs, and risks of adopting guidelines for corporate social responsibility?