A start-up social venture provides emergency medical care in Mumbai, but how can it raise its profile among those who need it most?
XanEdu
As this maternal health care company scales up, what marketing plan can it use to best reach its target population of low-income women in India?
How should the investors in an office property recapitalize their opportunistic buy?
A lab technician creates innovative software that streamlines logistics at medical research labs, but how should he and his new business partners price the service and win clients?
Can a new product help an electronics company inspire passion from consumers?
After a leading Dutch supermarket chain drastically cuts prices to counter a loss in market share, will the strategy help regain customers or prove destructive to its long-term position in the market?
In 1975 John DeLorean was ready to launch a company to produce an innovative new sports car. DeLorean Motor Company faced all of the challenges of starting an automotive enterprise, and DeLorean quickly found that one's dreams might become nightmares.
How should a mid-level retail executive motivate the research team to engage in an important project--and then secure buy-in for his proposal from top management?
How should an African entrepreneur plan for his tech startup's launch and expansion?
Hugh Hefner launched a new magazine for men in the 1950s, creating a hugely successful multimedia enterprise and making himself into a celebrity and mogul.