What is the foundation for making sound marketing decisions and increasing the odds of a product's success?
Ivey Publishing
Bugaboo International has experienced tremendous growth selling strollers to an upscale market. How will it maintain this growth and its unique approach to product design?
Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model?
How can a regional sales manager earn the support of her direct reports and motivate them to improve sales?
How might a professor spur sales of his self-published marketing textbook?
How can a leader learn from the perceptions of others?
How can an innovative audio company repair its reputation with high-end dealers?
When a health club manager grows concerned about undisciplined pricing for personal training, how might he overhaul the club's rates?
Should an Ivy League medical researcher leave his academic career to lead a pharmaceutical start-up?
Lindt & Sprungli: As investment bankers consider proposing a bond issue to a Swiss chocolate maker, how much debt makes sense?