How should a provider of educational materials for test preparation—a commercial business with a social mission— finance its expansion into technology-based products?
Ivey Publishing
How did conjoint analysis support Apple's $2 billion lawsuit against Samsung?
Would Starbucks new initiatives—those launched during the new millennium—continue to fuel growth?
With the global economy at a crossroads in 2008, how should General Motors allocate its capital?
How might marketing managers use data from social media to better understand consumers' perceptions about brands and products?
What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?
What strategic direction should global consumer products giant AB- InBev take to secure its leadership in the beer industry?
Was Yahoo! CEO Marissa Mayer's honeymoon over?
What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?