As a Hong Kong train operator deals with overcrowding, which current measures are working and which new measures should it introduce?
Marketing Division
As a youth-targeted clothing retailer struggles with maturing growth, what strategies would allow it to reaccelerate sales?
As a global B2B software company realizes confusing corporate branding is hurting its market position, how can it redefine its image and create a consistent marketing message with a strong brand promise?
What marketing strategies did a low fare European airline adopt to maintain profitability?
Which strategy will help an industrial company boost sales of a polyester fiber to the tarpaulin industry?
Case Method in Marketing Management: When working on marketing management cases, how should students best approach the work to develop their insight and analytic skills?
As a small jazz-focused record company encounters competition from larger rivals and the Internet, what are its options for growth?
How should the retail chain allocate resources among its many businesses?
Would the sale of Sears's credit business to Citigroup help to rejuvenate its languishing core retail business?
What advertising strategy would motivate potential parents to adopt a foster child—a step that would undoubtedly have an impact on the rest of their lives?