Finding Coherence in Diversified Conglomerates: How Tata and 3M Pursue Strategic Growth

Traditional strategy theory holds that long-term success is most often awarded to companies that focus on what they do best. But how does this apply in a widely diversified conglomerate? The core competency within Tata, India's multi-dimensional conglomerate, is not immediately evident. Nor does US diversified giant 3M appear to have a single focus. Yet these firms have achieved profitable growth for years. This case compares these two companies, asking students to consider how each firm crafted a strategy to promote unity, create value, and drive business forward.