How can a regional sales manager earn the support of her direct reports and motivate them to improve sales?
Marketing Division
Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model?
What is the foundation for making sound marketing decisions and increasing the odds of a product's success?
Given humanity's innate resistance to change, why do some new products succeed while others don't?
What marketing questions should two MBA students address as they consider launching a shoe accessory company?
How can the leader of Seoul Philharmonic set the stage for continued success?
What should you say (and not say) when your firm's image is in crisis?
How do you quantify what a customer is worth?
How did effective marketing choices and positioning help a Republican incumbent win a tight presidential race, and, conversely, what marketing missteps did his Democratic rival make?
As the founder of a business-class-only airline seeks financing to get the service off the ground, what information would be most useful to a potential investor and to board members?