What advertising strategy would motivate potential parents to adopt a foster child—a step that would undoubtedly have an impact on the rest of their lives?
Marketing Division
Would Federated Department Stores' 2004 decision not to acquire Marshall Field's, but to instead push to make Macy's a nationwide brand, prove to be the right way to go?
Though Costco was experiencing healthy growth and success by a variety of metrics, what strategy would also protect its shareholders' wealth?
In February 2009, was 10% annual growth an achievable goal for Wal-Mart?
What strategy for growth would prove most successful for Target and at the same time stave off competitive advances from Walmart?
Should a company with a 25-year old corporate social responsibility strategy reinvent its campaign or create a completely new one?
How can managers use WTP analysis when making strategic decisions about pricing?
How should a company introduce an innovative financial service in India?
With the goal of motivating all key stakeholders, including players, broadcasters and franchise owners, what is the optimum business model for a new Indian sports league?
How can an innovative audio company repair its reputation with high-end dealers?