What strategy would revive a decade-old brand's early success?
Marketing
How should a new word-of-mouth marketing community compete with the likes of Facebook and Twitter?
How should Pfizer contend with trademark litigation and counterfeits in the world's biggest market?
How should a start-up structure a survey that will result in meaningful data from a conjoint analysis?
Should Vinataxi, a radio taxi service in Ho Chi Minh City, reshape its marketing strategy after a surge of new competition?
After a Korean automaker experiences a US sales decline amid a reputation for poor quality, how can it overcome its early missteps?
As a company that manufactures and sells a commodity product loses market share to a smaller competitor, what market strategy should it develop?
After 15 years of selling Christmas trees through a large retailer, how much additional profit could the Glaubinger Tree Farm capture by switching to a direct-to-consumer model?
As a local video store struggles with competition from Netflix and video-on-demand, how can a conjoint analysis help the owners to determine which plan will ensure the store remains competitive?
As this maternal health care company scales up, what marketing plan can it use to best reach its target population of low-income women in India?