A start-up social venture provides emergency medical care in Mumbai, but how can it raise its profile among those who need it most?
Marketing
How should a foundation market its water purification initiative in rural India?
Can a new product help an electronics company inspire passion from consumers?
A lab technician creates innovative software that streamlines logistics at medical research labs, but how should he and his new business partners price the service and win clients?
Did the jury make the right call by awarding over $300 million to adidas in a trademark infringement lawsuit based on?
Is there a better way to value a branded business?
What compensation scheme would allow Pearson and Daye to reward their valued employees without losing sight of their initial goals? And how much would the five original partners consider diluting their holdings?
How should a mid-level retail executive motivate the research team to engage in an important project--and then secure buy-in for his proposal from top management?
How should NICE Systems Ltd. price its business solutions?
As a Hong Kong train operator deals with overcrowding, which current measures are working and which new measures should it introduce?