Wake-Up Call for the Mattress Industry: Casper's Online Mattress Retail Strategy
Can Casper wake up—and shake up—the mattress industry?
Marketing
The Abraaj Group Investment in Moulin d'Or
How should a Tunisian baked goods company be valued by a private equity team in the aftermath of the Arab Spring?
Walmart: A New Era of Growth (Chinese Translation)
Research Note: Sanitary Protection Issues and Opportunities in Emerging Markets
Do emerging markets present a viable growth opportunity for sanitary protection products manufactured by multinational CPG firms?
Uber: New Roads Ahead
Can Uber translate the success of its ride hailing app to other services?
Uber: Driving into Uncharted Territory
Can Uber sustain a competitive advantage while expanding its services beyond peer-to-peer ride sharing?
Kate Spade New York: Will Expansion Deepen or Dilute the Brand?
What growth strategy will best support Kate Spade New York's carefully crafted brand identity?
Launching Mobile Financial Services in Myanmar: The Case of Ooredoo
What mobile financial services should a global telecom provider offer to a customer base that is just gaining access to large scale cellphone use?
SAP: Building a Leading Technology Brand (Case A) (Chinese Translation)
As a global B2B software company realizes confusing corporate branding is hurting its market position, how can it redefine its image and create a consistent marketing message with a strong brand promise?