How should a CEO balance the conflicting demands of hedge funds and creditors as he struggles to develop a Plan of Reorganization?
Strategy
What should you say (and not say) when your firm's image is in crisis?
How can a hotel chain distinguish itself as a premier provider of luxury service in the increasingly competitive hospitality industry?
As the founder of a business-class-only airline seeks financing to get the service off the ground, what information would be most useful to a potential investor and to board members?
How did effective marketing choices and positioning help a Republican incumbent win a tight presidential race, and, conversely, what marketing missteps did his Democratic rival make?