A Walk in the PARC: What missteps did Xerox take in transforming its computing research and innovations into viable commercial products?
Strategy
As a business in the personal-services industry considers expanding, what is the best strategy for allocating new capital from investors?
How should NICE Systems Ltd. price its business solutions?
As a youth-targeted clothing retailer struggles with maturing growth, what strategies would allow it to reaccelerate sales?
How might a pharmaceutical company retool its social responsibility strategy amid industry criticisms of runaway drug prices and foot-dragging in developing countries?
As a Hong Kong train operator deals with overcrowding, which current measures are working and which new measures should it introduce?
As an investment bank prepares to advise a client on a competing bid for a child-care services company, how should the target and potential buyer be valued?
As a small jazz-focused record company encounters competition from larger rivals and the Internet, what are its options for growth?
Case Method in Marketing Management: When working on marketing management cases, how should students best approach the work to develop their insight and analytic skills?
How might venture capital investors evaluate an opportunity to finance or buy a modern day oil and gas exploration technology company?