How can the leader of Seoul Philharmonic set the stage for continued success?
The Case Centre
What should you say (and not say) when your firm's image is in crisis?
Do the benefits of a new markdown pricing optimization system outweigh the costs?
How can a hotel chain distinguish itself as a premier provider of luxury service in the increasingly competitive hospitality industry?
Was a fraudulent accounting scheme - or the bursting of the telecom bubble - ultimately responsible for one of the world's largest bankruptcies?
How can an airline preserve its reputation as the top carrier in service as rivals emulate its dedication to customers?
By tapping into yield management techniques used by the airline industry, can a trailer leasing company optimize pricing?
How did effective marketing choices and positioning help a Republican incumbent win a tight presidential race, and, conversely, what marketing missteps did his Democratic rival make?
What key factors explain the run-up in chief executive compensation?