The Case Centre

Has IBM's continuous effort to transform its culture been successful?

What cultural issues arose in the Bank of America acquisition of Merrill Lynch and what strategy might address these problems?

As a global B2B software company realizes confusing corporate branding is hurting its market position, how can it redefine its image and create a consistent marketing message with a strong brand promise?

Can Tunisian PE firm AfricInvest circumvent the malevolent actions of a corrupt ruling family?

What should entrepreneurs look for in a term sheet when deciding between multiple VC offers?

Can Thrillist Media Group successfully merge content and commerce with the purchase of JackThreads?

How should a provider of educational materials for test preparation—a commercial business with a social mission— finance its expansion into technology-based products?

How did conjoint analysis support Apple's $2 billion lawsuit against Samsung?

Would Starbucks new initiatives—those launched during the new millennium—continue to fuel growth?