Given humanity's innate resistance to change, why do some new products succeed while others don't?
Harvard Business Impact
What is the foundation for making sound marketing decisions and increasing the odds of a product's success?
Bugaboo International has experienced tremendous growth selling strollers to an upscale market. How will it maintain this growth and its unique approach to product design?
Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model?
How can a regional sales manager earn the support of her direct reports and motivate them to improve sales?
How might a professor spur sales of his self-published marketing textbook?
How can a leader learn from the perceptions of others?
How can an innovative audio company repair its reputation with high-end dealers?
When a health club manager grows concerned about undisciplined pricing for personal training, how might he overhaul the club's rates?
Should an Ivy League medical researcher leave his academic career to lead a pharmaceutical start-up?