ALPAL: Developing a B2B Go-to-Market Sales Strategy
How can a bulk packaging company leverage insights from past failure and market research to develop a new go-to-market B2B sales strategy?
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- Case ID
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250201
Published on
Connecting the Dots for NYC Clean Power: The Case of NineDot Energy
- Author(s)
What are the logistical challenges inherent in a company’s clean energy business model, using analytical techniques?
Stegra: Green Hydrogen Steel
- Author(s)
How does a steel production plant become fully decarbonized?
- Case ID
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240306
Published on
ELP Greenport: Scaling Community Solar
- Author(s)
What is the future of community solar development projects and what challenges need to be addressed for scalability?
- Case ID
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240305
Published on
Stripe Climate: Creating a Market for Carbon Removal
- Author(s)
How can payments company Stripe move forward the carbon removal sustainability effort through advance market commitments and what are its next steps on its climate initiative?
- Case ID
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240304
Published on
C-PACE: New Alternative Financing
- Author(s)
Is C-PACE an ideal option to address financing challenges in the real estate market?
- Case ID
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240508
Published on
Marketing Sustainability at General Motors
- Author(s)
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Silvia Bellezza and Francesco Tronci
What are General Motors’ next strategic steps to increase EV adoption and move toward a net-zero 2050?
- Case ID
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240303
Published on
Electra: Decarbonizing Steelmaking Through Carbon-free Iron
- Author(s)
- Case ID
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240507
Published on
- Case ID
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240506
Published on
Allbirds: Can the Sustainable Shoe Company Reinvigorate the Brand?
- Author(s)
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Silvia Bellezza and Annie Wilson
How can Allbirds turn around its lackluster market performance by sharpening its position within the sustainable apparel industry?