Case Method in Marketing Management: When working on marketing management cases, how should students best approach the work to develop their insight and analytic skills?
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How might venture capital investors evaluate an opportunity to finance or buy a modern day oil and gas exploration technology company?
What are the differences in the term sheets from two venture capital firms eager to invest in a medical device company?
As a venture capital firm considers investing in a jewelry retailer, what sensitivity analyses should be performed to understand the risks and returns?
After several setbacks, how might an entrepreneur realize his goals for an innovative transportation device?
Which strategy will help an industrial company boost sales of a polyester fiber to the tarpaulin industry?
What marketing strategies did a low fare European airline adopt to maintain profitability?
As a global B2B software company realizes confusing corporate branding is hurting its market position, how can it redefine its image and create a consistent marketing message with a strong brand promise?
Would the sale of Sears's credit business to Citigroup help to rejuvenate its languishing core retail business?
How should the retail chain allocate resources among its many businesses?