How did conjoint analysis support Apple's $2 billion lawsuit against Samsung?
XanEdu
Would Starbucks new initiatives—those launched during the new millennium—continue to fuel growth?
How might marketing managers use data from social media to better understand consumers' perceptions about brands and products?
What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?
What strategic direction should global consumer products giant AB- InBev take to secure its leadership in the beer industry?
Was Yahoo! CEO Marissa Mayer's honeymoon over?
What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?
Will the President of Sharp Electronics be successful in steering the company away from insolvency and towards a more competitive position in the worldwide consumer electronics industry?
What were the strategic implications of Time Warner's plan to spin off Time Inc.?