What markets, products, and partnerships should Tala, a digital lending firm, consider towards their goal to be the primary financial partner to the underserved customer in emerging markets?
What markets, products, and partnerships should Tala, a digital lending firm, consider towards their goal to be the primary financial partner to the underserved customer in emerging markets?
In 2011, when Shivani Siroya founded a digital lending company that eventually became Tala, she wanted to create an institution that provided financing opportunities to the historically underserved emerging markets. Tala offered lending resources that were mobile phone based, understanding the customer reliance on that technology. Over the years, Tala introduced financial literacy tools, loan repayment leniency programs, and addressed growing demands for privacy protection and equitable loan approval policies. In this case, students will explore the history of microlending, the competitor landscape, and the challenges and opportunities that Tala faces as they focus their strategy on the future and what it takes to remain competitive.
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