This case is reserved for use by Columbia Business School Faculty only.
After a successful acquisition of a neighboring vineyard, what strategic decisions should Paumanok Vineyards, a family-owned winery on the North Shore of Long Island, consider as they navigate changing consumer tastes, rising costs, and the impact of climate change?
After a successful acquisition of a neighboring vineyard, what strategic decisions should Paumanok Vineyards, a family-owned winery on the North Shore of Long Island, consider as they navigate changing consumer tastes, rising costs, and the impact of climate change?
In 2018, Paumanok Vineyards, a family-owned winery, successfully acquired Palmer Vineyards. The decision was years in the making and raised challenges about personnel and brand identity. In this case, students will learn the history of Paumanok Vineyards, the impact of growth through acquisition, and the considerations at the forefront of their future growth and strategic vision.
About the Author(s)
