Case ID 230501 Entrepreneurship and Innovation Marketing Strategy Published on January 4, 2023 Marketing Division Expand Layla's Delicacies: Scaling Up a Small Business with Insights from Marketing Research Author(s) Kamel Jedidi and Robert Morais How can a small specialty foods company overcome stalled growth using market insights to build a sustainable, scalable enterprise? Full Case Details about Layla's Delicacies: Scaling Up a Small Business with Insights from Marketing Research