This case is reserved for use by Columbia Business School Faculty only.
Canada-based Vetinsurance, a pet insurance company, was launched in 2000. In 2005 owner Darryl Rawlings planned to start a U.S. affiliate in the United States. The first step was to meet with some venture capitalists and private equity firms in an attempt to raise $1 million. Based on the Executive Summary he prepared, how will the potential investors react to his plan?
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