This case is reserved for use by Columbia Business School Faculty only.
How should the partners at a large advertising and marketing firm state their case either for or against a possible merger with a smaller firm?
How should the partners at a large advertising and marketing firm state their case either for or against a possible merger with a smaller firm?
This role play provides background information for six partners at a 600-person advertising and marketing firm as they discuss the possibility of a merger with a smaller firm.