What strategic actions would enable tech-enabled ride-sharing company Swvl to maintain its home-grown market dominance while also diversifying and expanding?
What strategic actions would enable tech-enabled ride-sharing company Swvl to maintain its home-grown market dominance while also diversifying and expanding?
In 2022, Dubai-based international ride-sharing business Swvl was preparing to go public on the NASDAQ, and the company was "expected to be the first $1 billion plus unicorn from the Middle East" on the exchange. Having grown wildly since founding in 2017, Swvl now faces not only the growing pains of expanding into 20 countries and generating $1 billion by 2025 but also the nascent competition from other ride-sharing business that had moved into the region after seeing Swvl's success. In this case, students will learn about the geopolitical events that created demand for digital ride-sharing in Egypt and how Swvl's business model directly responded to this opportunity. Students will be asked to assess Swvl's business landscape and competitive positioning as well as to discuss strategic considerations.
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