What is the best strategy for S Group's future growth in an environment where large global retailers may be poised to enter the Finnish market?
What is the best strategy for S Group's future growth in an environment where large global retailers may be poised to enter the Finnish market?
THE JEROME CHAZEN CASE SERIES
Amazon's entry into Finland had been expected for years by S Group, Finland's largest retailer. Now that the company's arrival in their home market was imminent, S Group needed to decide quickly on the best strategy for survival and the optimal path to future growth. The company's executive board had several options: staying focused on the Finnish market, expanding into global markets, or tapping their world-class data and logistics expertise to forge another path. As Finland's leading private employer, S Group's decision would affect the prosperity of nearly 40,000 employees, millions of Finnish shoppers, and the nation's economy for years to come. This case asks students to consider S Group's strategic options and choose the best path for future success.
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