Google in the Age of AI

In its 25 years of operation, Google has grown outside of its original search focus both organically and through acquisition, introducing services from video streaming and email to productivity and workstream management. Now, in 2024, as Google grapples with the peeves of a maturing business, including a DOJ lawsuit on anti-competitive practices, the search giant is faced with an unprecedented challenge and opportunity — the use of artificial intelligence to augment existing services. OpenAI surprised the world with the functionality of ChatGPT. Now, incumbent internet-based companies are incorporating AI into their existing capabilities and Google, to defend its market position, must be strategic about how to do so in the best way. In this case, students will learn about Google's and competitors' business models, topics of artificial intelligence and deep learning, development of AI at Google, and the competitive landscape of online companies using artificial intelligence. They will be tasked with analyzing Google's position, emerging opportunities, and next best step in its dance with competitors and collaborators, current and future.